As a small business owner, you know how crucial it is to be visible online. However, navigating the ever-changing world of search engine optimization can be challenging and intimidating. This is where Pinny Surkis, a leading SEO expert, comes to the rescue. In this interview-style blog post, Pinny shares his experience and offers tips and tricks for small business owners to see significant improvements and results in their SEO.
Pinny emphasizes the importance of high-quality content and how it is the most important factor in any SEO strategy. She explains how content marketing and SEO are interrelated and complement each other. Pinny also warns against plagiarism and focuses on the importance of checking weekly content for uniqueness to avoid copyright notices and protect against penalties.
Additionally, Pinny highlights the importance of title tags and meta tags, core elements of SEO that are often overlooked by small business owners. It offers easy-to-implement tips for optimizing these elements to improve website performance and drive more traffic.
In this beginner’s guide to eCommerce SEO services, Pinny offers simple, low-cost gains to help small-institution owners understand and track their SEO specialists. By following his tips and tricks, small business owners can see a lasting, positive effect on their website’s online visibility and success.
Pinny Surkis of Skilled Digital Media shares 5 SEO tips for small business success
Interviewer: Hi Pinny, thank you for taking time out of your day and joining us today. We are so delighted to have you with us!
Pinny Surkis: Hello, thanks for having me.
Interviewer: We understand that you are here today to share some tips for small business owners on SEO. Can you tell us what motivated you to share your experience on this topic?
Pinny Surkis: Sure, I have lots of friends and family who run small businesses, and I’ve seen how difficult it can be for them to market their businesses online. Many business owners have little technical experience, are busy with their day-to-day operations, and have limited budgets. Therefore, I wanted to share some simple and low-cost tips that can help you improve your SEO and overall online presence.
Interviewer: Brilliant. Can you share some of those tips with us?
Pinny Surkis: Of course. I think there are five things that every institutional authority should keep in mind when it comes to SEO.
Mainly, make sure that your website offers an intuitive user experience and easy to navigate, an unoptimized website is one of the biggest drawbacks for an eCommerce business.
Next, business owners can work on the relevance and quality of the content they offer to their target audience to gain traction in the SERPS.
Optimizing for local SEO is another factor to consider when your goal is to reach the largest possible audience. At this address, you can provide vital information relevant to your business profile, such as a business address and contact information on the website and directories.
Backlinks!!! They also play a crucial role in making your website visible on the web and improving your rankings. The quantity and quality of the links denote authority and votes of confidence of other websites. So, prioritize link building and accumulate backlinks from reputable websites, the more backlinks your website gets, the higher it will rank for search terms.
Lastly, monitor your SEO efforts and revamp your SEO strategies using comprehensive and powerful SEO toolsets like Semrush, Ahrefs, or Keyword Surfer.
Interviewer: That is very useful. Can you explain why these tips are essential for small businesses?
Pinny Surkis: Sure. Having a mobile-optimized website is critical because most people use their mobile devices to browse the internet. Creating valuable content can help small businesses establish themselves as experts in their industry and improve their search engine rankings.
Focusing on local SEO can help small businesses reach their target audience in their geographic location. Building backlinks from reputable websites can improve your website’s authority and search engine rankings.
Finally, tracking your SEO efforts can help small businesses understand what’s working and what’s not, and adjust their strategy accordingly.
Interviewer: Pinny, can you tell us about the importance of title tags and meta tags in SEO?
Pinny Surkis: Sure, the title and meta tags are core SEO elements that are often overlooked by small business owners. They provide metadata about your page that is used by web browsers and search engines to display information on search results pages.
When people search on Google, the title and meta tags are the first encounter they have with your website.
Therefore, it is essential to have well-written tags that include focused keywords and grab the attention of your users with critical points. Failing to provide well-written title meta tags could mean losing site visitors and potential customers.
Interviewer: That is a great point. Can you explain the importance of backlink quality in SEO?
Pinny Surkis: Backlinks are created when one website links to another, and they are crucial for SEO. They tell Google that another resource considers your content worth linking to within their content. As a website gets additional backlinks, search engines assume that the website possesses valuable content that is worth ranking high on the SERPs.
However, it is important to get backlinks from popular and trusted websites with high DA and PA. When generating backlinks, quality matters more than quantity.
Additionally, the choices you make regarding the page you link from, the anchor text you use, and any other meta tags associated with the linking page can have a major impact on the value you provide.
Interviewer: That is very insightful. Finally, can you talk about the importance of keyword tracking in SEO?
Pinny Surkis: Keywords are an integral part of a successful SEO strategy. If you’re trying to optimize your website for organic search, keyword tracking will be ideal for you. It provides many benefits, such as monitoring your site’s performance, identifying which SEO techniques are working, providing insights into why rankings are dropping, and giving you a competitive edge.
What you measure improves, so tracking your keywords improves your website’s organic search ranking. Armed with this information, you can make informed decisions about how to improve your content strategy and traffic to your website.
Interviewer: Thanks for sharing your knowledge with us, Pinny. Do you have any last tips for small business owners trying to improve their SEO?
Pinny Surkis: Yes, on the final note I would say try to keep things simple and focus on the basics. SEO can be complex, but small businesses can see significant improvements by consistently implementing these tips. They should also keep up with the latest SEO trends and be willing to experiment with different strategies to find the one that works best for them.
Qualified Digital Media – Your Trusted SEO Partner
Hello small business owners! Don’t be intimidated by SEO. It’s not rocket science, and with a little effort, you can see significant improvements in your website’s ranking. According to Pinny Surkis, a leading SEO expert, focusing on the basics is key.
Remember those titles and meta tags we talked about earlier? Well, they’re kind of a big deal. They’re the first thing people see when they search for your business on Google, so make them count. And don’t forget about backlinks. It’s not about quantity; it’s about quality.
Finally, keep track of those keywords as your business depends on it because you do. By keeping an eye on your keywords, you can see what’s working and what’s not, and make informed decisions about how to improve your content strategy.
At Skilled Digital Media, Pinny Surkis and her team are dedicated to bringing accurate and reliable results to small business owners. So if you’re ready to up your SEO game, contact them today by calling 305-900-8278 or writing to [email protected] Don’t let your competitors leave you in the dust!