Ever since Facebook went public, social media networks have become a fundamental aspect of our daily lives. Whether it’s to keep in touch with loved ones or seek information, we spend hours scrolling through our favorite social accounts and pages.
However, social platforms provide more than entertainment. They can be an endless source of creativity and inspiration, especially for web designers.
In the digital sphere, trends change as they flash, demanding innovation and creativity. For web designers or for those who want to take their business online, this article is a blessing in disguise for you. You can call this article “Inspiration 101” for your first or perhaps next online webpage. Learn how to harness the influence of social media for your own good in today’s internet generation.
So, let’s dive into the exciting world of social media inspired web design!
Media platforms are highly interactive in nature which can be easily transferred to your web design, thereby promoting customer engagement and interaction.
This means that they are highly attractive and attractive to the users. Various elements like animations, stickers, polls, questions etc. attract the attention of the user. You can use these techniques as inspiration for your website and engage users with yours. The human attention span on a webpage is as short as 8.25 seconds. That’s why you have to make your place in such a way that the user is involved.
You must have noticed these things in your personal life as well. Imagine scrolling through a forum or a web page where all you can see are completely boring and dark characters and compare it to another where you can see various colorful pictures with videos, as well as your preferences. Can ask some short quiz or your feedback about. It is obvious that you will automatically gravitate towards the website which looks more attractive.
Web designers can incorporate these types of elements, such as sliders, carousels, and hover effects, to create a more dynamic and dynamic user experience. That way, they can draw attention to important content, break up blocks of text, and create a pleasant user experience.
Visualization is one of the strong points that we humans have. A human brain can process images 60,000 times faster than text; Hence, an image is worth not 1,000 but 6,000 words. Latest researches also show that 91% of users prefer visuals over text.
Social media platforms are the perfect example of leveraging the power of visual content. They provide you with features through which you can easily share photos, illustrations, graphics and videos with just a few taps, which can be made more engaging with music, voice-over and other audio content.
Instagram can be a prime example. User can easily share photo or video on any story or post. Similarly, coders or website builders can do the same exercise in building their own products. It has always been a good idea to take inspiration from the big players to compete in the market.
For articles or blogs uploaded to the website, web designers can add a listening feature to them – which can make the user more interested in spending time listening to the blog.
user generated content
UGC can contain a variety of information, including reviews, testimonials, photos or videos to make it more engaging. It builds trust and provides a more authentic perspective on a brand or product, which can influence purchasing decisions more effectively than traditional marketing materials. User-generated content also creates a sense of community around a brand and shows your audience that you value their opinion.
Social media platforms provide a wealth of UGC that can be leveraged in web design. For example, an Instagram feed can be embedded on a website to showcase user-generated photos and videos related to a brand. Twitter feeds can display real-time customer feedback and opinions, while user reviews can be incorporated into product pages to provide social proof and build trust with potential customers.
better ad design
In this generation’s online media boom, a large segment of the population is participating in the race. For example, there are currently 2.96 billion people who actively use Facebook. This large segment of the population allows it to form the creamy layer for advertising agencies. As a result, businesses primarily focus their attention on Facebook for their advertising campaigns.
Ad design significantly affects the number of leads and revenue generated. Designers are developing burner ads, videos and memes to advertise businesses and products in a more fun and relatable way. However, ads that are popular on one social media platform may not be suitable for another. Designers must be familiar with the trends and user behavior of each platform in order to create attractive and effective ad designs.
While designing a website, developers must ensure that it should be suitable for mobile devices. A website that is not designed carefully can look ugly on screens with different aspect ratios because they have not been programmed to adjust on multiple devices.
Since 99% of social media users access their favorite platforms using mobile devices. Therefore, websites must be optimized for mobile views in order to provide a smooth and enjoyable user experience.
Social media is designed in such a way that every device user can easily access their platform without any hassle. You must have heard a saying that says, “First impression is the last impression”; So, don’t take any chance that spoils your first impression among the people.
Web designers can optimize their websites for phones in the website building process with certain tags such as the “viewport meta tag”, which ensures that the website is easily accessible and navigable on any device, without users Zoomed in or out. Make sure the website’s load time is fast; The optimal loading time should not take more than 3 seconds.
Popular platforms often drive traffic to external websites. If a website is not optimized for mobile viewing, users can quickly become frustrated and leave the site, resulting in lost traffic and potential customers.
Use popular media platforms to get user feedback on your web design
As mentioned in the previous part of the article, taking inspiration from big players is not wrong. In fact, use them as your asset to survive and gain fame in the market. Social platforms are a great idea for businesses to interact with their audience. Their valuable feedback and comments can help in making best product for them.
For example, there are many signals such as polls, questions, answer boxes, and more that you can integrate into your marketing practices to interact with even a small portion of the daily traffic flowing through your webpage.
How to incorporate social media into your web design
Since the beginning of this discussion, one thing has remained constant how these platforms are vital for designers to build their brand awareness and active audiences. To summarize all these points, here is the gist of the article:
- Link your media accounts to your website to let visitors know about your social media handles.
- Allow visitors to log into your website using their accounts such as Twitter or Facebook. Social login will help build a community and increase user registration.
- Provide your visitors with options to share your product on any platform they wish to. This allows you to increase your reach to a larger segment of the population.
The Impact of Social Media on Web Design: Final Thoughts
Billions of users log in to various platforms and spend hours scrolling through them. One of the reasons behind this popularity is the functional and attractive design of social media. The design has influenced the way web designers build websites, with many taking cues from social media to create more immersive experiences for users.
Adding social accounts to websites is essential for businesses as it increases brand awareness, user engagement and content sharing. Several ways to incorporate those accounts into the web design include adding social buttons, allowing social logins, and adding social sharing buttons.
If you feel overwhelmed by the complexity of web design, turn to the experts. Digital Silk can help you partner with a professional web design company and create a custom and strategically designed digital experience for your audience.