All companies think about staying on top and having a far-reaching impact. It means making more money and keeping up with current market demands to give you just the right edge over your competitors. And neglecting the world of the Internet is absolute ignorance, which will leave you out of this competition.
Nowadays, having a strong online profile is crucial, and with it, effective SEO. An online business cannot survive without the support of a quality SEO campaign and several unique marketing strategies.
That’s where backlinks come in, as they are an integral part of any digital marketing strategy, helping a website move up the search engine rankings and generate more leads.
What is the Backlink in Real Estate?
When one website uses another as an anchor for a link or reference, it is known as a backlink. Additionally, it allows for a higher quality search engine results page (SERP), which ultimately benefits the site’s rankings. Also, popular websites are more attractive for backlinks because they are reliable and viable.
In essence, link building for the real estate business is essential because it helps push the business in a new direction and makes it relevant. Therefore, with original and creative content, a real estate website can increase its trustworthiness and get some traffic to your website.
Here’s what a real estate business can do to raise its search engine status:
- use directories
Listing your real estate business in popular directories can provide you with many opportunities to attract potential clients. With this, the company can provide relevant information that a customer may find crucial.
First, start by searching for free directories like Yahoo Business, Google My Business, etc. Or, you can opt for state or national real estate directories and have your business listed on those listings.
With a simple Google search, you can find several free real estate directories that can give your business some clout and a chance to grow your client base.
- Local businesses or charities
If a brokerage firm uses the services of another company or supports a charity, those websites will be more than happy to create a backlink. This can be done in the form of interview posts or blog posts. Using the services of another business or giving money to a charity can also help a real estate business gain more contacts and backlinks.
For example, donate some amount to a social cause and ask them to write for your business in return on their official blog. The same applies to local businesses that you support.
- Try guest blogging
Guest blogging can help raise awareness and inform people about your real estate business. It also allows you to create new contacts and better opportunities to increase your target audience.
However, the quality of the content is also important, so place these posts on relevant websites like MyFancyHouse, PropertyPro, etc. Remember, the goal is to capture the audience and not promote sales.
The content of your guest post should be natural and facilitate users in any way possible. Not to mention that it should be of adequate length so as not to bore the reader. A general goal is a 800-1500 word guest post.
- Become a sponsor
One way to see your real estate business in a new light is by sponsoring your local school or vocational training institute. This will let homebuyers see how much your company cares about the community and works to create change. It requires a bit of investment, but it’s worth a try!
Pass out some local scholarships that will get press coverage or feature your contribution in the local newspaper. Additionally, you can ask any organization that supports scholarships to mention the company name on their website for a viable internal link.
Another way to increase the reliability of your business is to support local school clubs. Again, this will put your business right in the center of your local community and create some business sponsors!
- Landing Page Design
Landing pages are where a user is redirected from one website to another. Typically, these pages are a company’s home page or an attractive page where the company is sure to meet user expectations. Using backlinks from popular sites allows you to reach a wide audience, which in turn drives traffic to the landing page in question.
Therefore, designing an efficient landing page is crucial. It should strike a chord with the user and convince him to stay longer and see the services that the real estate business offers.
- Backlink with HARO
HARO, or Help a Reporter Out, is one of the most effective digital marketing strategies that will position your real estate business in the top spot in no time. Also, it works perfectly well for niche businesses.
All you have to do is sign up for a HARO account and receive free media lists by email every day. Each item on the list will have a few queries, and each query will have a reporter’s name, the name of the media outlet, the deadline, and a few questions.
When you’ve found a desirable reporter that matches your niche, submit your pitch to introduce your business. If the reporter likes what they have to say, they will get a backlink from a popular media website.
- Write Effective Testimonials
This is what is called “link building testimonial”. A positive review left on a local business website or by any business partner you have worked with may be in your favor.
For example, if you have used the services of an interior designer for your real estate business, you can ask them for a review or comment to leave on your website.
With a few positive words, your real estate business now has a bona fide backlink generated on a local business website. This lets Google know your credibility, allowing it to approve such links and put your website at the top of local search.
- Use social networks
Social mentions will make your real estate business viable on the digital frontier. One way to do this is to run a few contests on all the social media accounts related to your business.
It encourages local users to participate, which increases your credibility and generates more backlinks. Some giveaways can also be arranged to increase the volume of social mentions.
Also, your real estate business will start anew with some photo blogging. It’s a kind of “virtual tour” of your business through stellar photos of your properties, which ultimately draws homebuyers to view your business.
To sum up
A real estate business should make an effort to implement effective internal linking. It means employing the HARO technique, writing testimonials, using unique landing pages, writing quality guest blogs, etc. With the right digital marketing tools and forward thinking, your real estate business can reach new heights in no time!