We cannot overlook the importance of SEO that has brought revolutionary waves to the field of marketing. It is certainly not child’s play, so it is always recommended to leave it in the hands of professionals. But, the market is bombarded with SEO companies, and choosing out of the bunch is a tough nut to crack.
Well, that is why we have presented this guide that will make it easy for you to choose an SEO agency that will give you the success you have dreamed of.
What is SEO?
Before choosing an SEO company, it is important to know what SEO is. Precisely speaking:
“Seo stands for search engine optimization, which means improving the holistic popularity of your business by promoting your website on targeted search engines.”
Why do you need SEO for your business?
It goes without saying that the traditional marketplace has been largely replaced by digital marketing, and every business needs an online presence through websites to thrive and thrive in this highly competitive world. And, professional SEO services help your website achieve a ranking on the first page of the SERP. The better the rank, the higher the popularity and the higher the traffic.
Some important reasons to incorporate SEO into your marketing strategy are:
- It helps you reach more relevant users.
- Increase the reputation of your brand.
- Helps you stay ahead of the competition.
- Helps to master the technical game.
- It allows you to form a personalized marketing strategy.
Now, you know what benefits SEO offers and why it is the need of the hour for thriving businesses. But who can do the best SEO? Well, there may not be a name for this, but we can certainly name the traits you should look for when choosing a company to do SEO for your business or website.
What to look for when choosing the best SEO agency?
- Know your process
Any agency that masters the art of SEO will have a predetermined process and methodology that ensures the success of every project they work on. And knowing your secret spices must be the most important element to consider.
Make sure you are aware of the main or common strategies that they incorporate into the way they work. For example, how considerate of current trends and how dynamically they handle the effects of changing search algorithms while selecting their ad campaign for a project.
An effective way to verify their modernity is what vocabulary they choose to define the technicalities of digital marketing. If they throw out too many stale words, they may not be able to deal with current and relevant SEO techniques.
It is best to take a look at their catalog of past jobs, to understand how efficiently they manage their work.
- The ability to customize is a must
One size does not fit all, nor is it a “one size fits all” approach! No matter which SEO company you choose, it’s crucial to have a clear idea of their level of customization. Everyone may have the same lexicon, but what only the best agency will possess is the best understanding of your goals and business.
No matter how proficient they are, find out how willing they are to adapt and customize your plan according to the needs of your business metrics.
To be sure, see how many questions they ask about your requirements and expectations, rather than just telling you how good they are.
- Check your history
You are paying for it, therefore you have every right to ask for past clients, case studies, references, and reviews of the SEO agency you plan to hire.
Their history and trajectory will speak of their success. Be sure to check the factors that have affected your performance on your previous projects, such as scaling, hiring, turnover rates, and focus changes.
Also, check what they think about their customers and what efforts they put into making your partnership last for the long haul. Also, be sure to ask them for their thoughts on challenges they face, such as failed PPC or SEO engagements, slow results, and adverse effects of updates.
- Demand transparency
Transparency is vital to a successful relationship, and this can only be achieved through regular reporting. Even checking the SEO company’s reporting pattern before you start with them will give you an advantage.
Learn about the metrics and tools they use to generate the progress report, such as Google Analytics, Ahrefs, Google Search Console, SEMRush, and Moz. You can try these tools and verify if the report you are receiving is authentic and accurate.
Some other important metrics in the report are: the number of backlinks, search engine rankings, keyword count, and organic traffic improvements.
- Check how committed they are
Your money and time should be equally important to the SEO company you have chosen. If you are investing your money, energy and time, the company must provide value for money and keep you satisfied.
SEO companies will vary on these two costs. Some can expect 10 hours of work on their side each week, while others can expect 2 hours per month.
The number of hours they work has nothing to do with results, it’s all about how committed they are to meeting your expectations.
Not all agencies are perfect for all businesses. As a client, it is vital to remain open about your expectations, goals, needs and desires. And choose the company that values your dreams as much as you do or even more. The most important thing is that you do not settle for less and make sure that the company you are selecting meets all your requirements and you can sleep easy knowing that your business is in the right hands.