Elon Musk’s Twitter Acquisition – Success or Failure


Twitter Inc. was founded by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams in California, USA. The platform was inaugurated in 2006 and completed its first 100 million users in 2012. People share videos, photos, thoughts and ideas on this platform and call them “tweets”. The respective platform is very popular among various big influencers like politicians, activists, actors etc.

social media market share

In 2019, this alone accounted for 8.2% of the total social media user population of the world. Its user base has been growing rapidly since its release.

Then in October 2022, he will be the richest man and founder of modern companies like Tesla and SpaceX, Elon Musk, Twitter Inc. bought for $44 billion. Since then, it has been facing various ups and downs.

recent Research by ExpressVPN Dismissed the changes Twitter faced after Musk’s acquisition. Related studies revealed that Musk laid off half of the platform’s employees (7500 in total) and brought the headcount down to 1,800 people, which is less than the number of people working for the popular social media platform in 2012.

Elon Musk: Developer or Destroyer

Twitter was founded in March 2006 by Jack Dorsey and Noah Glass. Since then, the platform has continued to grow its user base like a pandemic. Every year, this platform has gained millions of users.

After 2022, when Elon Musk bought it, users’ views and opinions were dramatically polarized and gave rise to an argument, “Was it a good move or not”? Many users argued that the platform would lose its free speech policy under Musk’s umbrella.

That’s why today’s topic of discussion will be- Will Musk’s acquisition of Twitter be successful or unsuccessful?

Cocker Twitter: Musk’s Reason for Riding High or Crashing Down

Since Musk took over Blue Bird, there have been many arguments among the general public and experts as to whether or not this will help Blue Bird fly higher. And most importantly, will the bird survive the changes in the environment or not?

In this section, we will cover the criticisms that people are giving to these events.

musk as a curse

Here are some of the highlights of the opinion poll on how Musk could be, in the near future, the perfect storm for Twitter and its policies. Accept these things well, because your opinion also matters.


A highly controversial and ultimatum-like email was circulated among employees to prove their loyalty to the company. Employees were told to prepare for a wave of change in Twitter’s corporate environment. All these things happening in the company were like a cliffhanger for everyone, which left them all with the question of what could be worse.

In the opinion of employees and many critics, Elon Musk’s rigid management style won’t work for very long. According to him, Chief Twit is creating an unhealthy work environment and is not considering his life outside of the workplace.

unsafe environment

Another big argument being made is that Musk is not good for users’ security and digital well-being. Twitter is known for its free speech policy and according to some people this policy is in serious danger. Women, LGBTQ community, different caste minorities and other communities are confident on this platform that they can share whatever they think and believe without any fear of society.

But the community and the audience of the application are not happy with the recent developments. Musk has created an aggressive and unsafe environment for the users.

There are some tweets and statements from Musk that make the public doubt whether all these things are being done for good or not.


Pro-LGBTQ organizations such as GLAAD (Gay and Lesbian Alliance Against Defamation) have criticized trolling and Musk as CEO of Twitter for very unprofessional behavior against the LGBTQ community.

“Twitter should be doing more to protect LGBTQ+ activists and organizations on the platform,” ~ Michael Kleiman. This issue also knocked on the door of America’s famous Capitol Hill building. Pleas from former employees and various Congressmen were taken to Parliament, but unfortunately to no avail.

Twitter Blue on sale for $11

Another big mistake that Elon Musk made was trading Twitter Blue. Twitter Blue is an exclusive feature that allows members to get the first updates on the platform and enjoy new features. Accounts with the blue tick can upload 1080p Full HD videos, edit tweets and use reading mode. This massive bonanza sale for the company started with a price of $3 / $5 and the rate escalated to $8 per month.

Twitter Blue users also get a blue tick next to their name, which was given only to famous and influential people. This way people were able to differentiate between real and fake accounts. But with the move, anyone who can afford to pay $11 as a monthly subscription can get a star. This will lead to loss of authenticity and credibility of the facility.

Because of this decision by Elon Musk, some news articles on the Internet can be seen calling Musk a “flea market salesman”.

As mentioned earlier, the price hike of Blue Tick started at $2 and now it is currently available at $11. It is rumored that soon the price will increase to $20 for a one month subscription.


These were some of the arguments given by Musk’s critics. It depends on you which side you support. Opinion can be mixed among the public. For some, this acquisition can be considered a boon for Twitter from the perspective of some Elon Musk supporters.

Can You Predict the Future?

As of now, it is not possible to judge the future of Twitter in one word answers. No one has seen the future or what is going to happen in the future.

There has been no recent development that can give us an indication of what is to come. It is too early to make any statement now. However, we can make some assumptions based on behavior and general statements being made in public.

Speaking of statements and opinions, it is clear that outsiders and former employees are not happy with the new circumstances the company is currently in. Speaking of survival, in the current situation it does not seem difficult for Musk to make it the company survive. Since the purchase, many drastic changes have been made to the board, management, policies and operations, but there has been only a slight decline in users.

While the matter has reached Capitol Hill, it is too early to make any assumptions about the future of the respective platforms.

We all know that to replace something there should be a substitute available in the market. And for now, even with so many alternative platforms out there, it’s hard to change. A professional environment like Twitter is not easily found.

However, there is a platform called “Mastodon” that is reportedly being touted as the next Twitter. But, for now, calling Elon Musk’s Twitter a success or a failure is a wild goose chase.


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