To improve your search engine rankings, it is important to follow several simple rules. We will list them in this article. Search engine optimization specialists from Promodex Agency shared tips on how to improve your site’s ranking on Google.
Increase your page loading speed
The faster your pages load, the higher Google will rank you and the more time people will spend on your website. If your pages don’t load within 3 seconds, 40% of visitors will leave your site. 80% of them will never come back.
Generate top-notch content
Start a blog to regularly upload new content to your website and establish yourself as an industry insider. Add keywords to your texts and image descriptions. Break up your content with heading tags for the convenience of the reader. The more informative your content is, the more time people will spend exploring it, and it will have a positive impact on your rankings.
To optimize images on your website, compress or resize them.
Create a backlink portfolio
Share links to your website in forums, in comments to third-party articles, and anywhere else they are relevant. Avoid spam. First, share useful information with people, and only then invite them to refer to your web resource.
Discuss guest posting opportunities with website owners in your niche and related niches. He posts an article on his website where he links to their resource and they link to theirs.
Make your links diverse. Let them lead to multiple pages on your website.
Broken links can hurt your SEO. Use Dead Link Checker or other similar tools to identify and fix them.
When you mention facts, statistics, or research results, provide outbound hyperlinks to your sources.
Optimize your site for mobile devices
More than 60% of Google searches come from mobile devices. Your website should perform great on all smartphones and tablets. Also, consider creating a mobile app. It can help you make more sales, improve your brand awareness, and bolster your SEO.
Format your pages
An ideal page is:
- Good estructured
- Free of italics, bold font and colored text
Avoid overloading it with too many images. Segment the text with the help of bullet points.
Share your contact details in a place where visitors can find them quickly.
Encourage sharing on social media
The more people actively share links to your website on social media, the higher your ranking will be. To motivate them to do so, create top-notch content, share it on your social media pages, and embed social sharing icons throughout your content.
Keywords are one of the main factors that affect the position of your website in Google search results. Here are some tips to get the most out of them:
- Insert them naturally into sentences
- Add them to image titles and header tags.
- That have long tails (that is, that consist of three or four words)
A perfect title for a piece of content meets the following criteria:
- It accurately reveals the essence of the content.
- it’s emotional
- It makes people want to click on it.
- Consists of no more than 65 characters
- Your first two words should be the most meaningful.
If you make a description of more than 65 characters, it will not be displayed in its entirety. Users will only see the first part.
Use meta descriptions and add keywords to them. Words “Who? That? Because? When? Where? How?” are perfect for this purpose. Keep your descriptions short and unique.
Create clean URLs
Unlike your title tags, your URLs don’t need to be emotional. The first two keywords they start with should be the most important. It would be wise to use LSI, ie synonyms for keywords.
Improve your brand awareness
The easiest and most efficient way to improve your website’s brand awareness is to use the services of a public relations agency. Choose an agency that adheres to a performance-based pay model.
In addition, you must build relationships with journalists. Offer them themes, stories, and ideas. They will begin to perceive you as a valuable source of information. One day, they may want to cover your business.
Sending cold emails could also work. But influencer marketing can deliver better results.
Join Google Business
Create a Google Business account to make your business more visible. You will be allowed:
- Edit your business details
- Update contact information
- add photos
- Monitor reviews
To enter Google News, you must have a paid account in the system. Start a News section on your website and upload new content every day there. Only genuine news will qualify, while guides and how-tos will not. Each post must contain the link to the author’s social media profile and present their contact information.
In this article, we only mention a few requirements for websites whose owners want to appear on Google News. See Google’s guidelines for more detailed instructions.
Unlock free tools
Create useful tools and let people use them for free. They will gladly spread the word about you. Your website traffic and rankings will grow. This strategy is much more efficient than conventional content marketing.
To increase your search engine rankings, you need to start by increasing your page load speed. Generate top-notch content, build a backlink portfolio, and optimize your site for mobile. Format your pages and encourage people to share your content on social media. Use keywords, create clean URLs and improve your brand awareness. Sign up for a Google Business account and publish useful tools that people can use for free.